Market Psychology Money and Investing Personality Tests

Financial Advisor Practice Survey

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NOTE: Surveys the characteristics of financial advisors and their practices.

Q1. Which of the following activities do you use for prospecting? (Please check the box next to those activities you currently engage in).

Being active in organizations (including religious, recreational, and business) in which prospects are members.

Writing or sending articles for clients benefit.

Speaking about financial matters to public groups or in the media.

Asking for referrals from current clients.

Cultivating a network of affiliated professionals for referrals (accountants, attorneys, etc...).

Maintaining an active presence on the web and/or in social media.

Q2. Please rank from 1 to 6 how much each of the following contributes to the growth of your financial advisory practice (from 1 = most important to 6 = least important).

Referrals from current clients.

Referrals from colleagues in associated industries (including accountants, attorneys, etc...).

Writing or forwarding articles for client benefit.

Speaking about financial matters to public groups or in the media.

Being active in organizations (including religious, recreational, and business) in which prospects are members.

Maintaining an active presence on the web and/or in social media.

Q3. There is a specific client personality profile that fits best in my practice.

Strongly Agree

Moderately Agree

Neither Agree nor Disagree

Moderately Disagree

Strongly Disagree

Q4. I prospect for clients in a focused niche of my expertise (E.g., with specific financial service needs such as profession-specific needs, estate planning, or taxation issues).

Always

Frequently

Sometimes

Rarely

Never

Q5. My primary role as a financial advisor is:

Money management: To provide outperforming investment returns with specific and timely investment advice.

Investment planning: To manage investments in the context of asset allocation, portfolio design, and future expenses.

Financial Planning: Regularly delivered, comprehensive financial advice.

Wealth management: To provide holistic wealth management for clients - typically high net worth clients - while working in a team-based practice.

Not applicable: I don't fit these parameters or am not a financial advisor.

Q6. I am confident in the models I use to guide asset allocation decisions for my clients.

Strongly Agree

Moderately Agree

Neither Agree nor Disagree

Moderately Disagree

Strongly Disagree

Q7. I primarily prospect within a specific demographic (professional background, industry affiliation, age group, gender, religion, or ethnicity).

Strongly Agree

Moderately Agree

Neither Agree nor Disagree

Moderately Disagree

Strongly Disagree

Q8. How many prospects do you currently have in your sales pipeline?

0 to 5

6 to 10

11 to 20

21 to 50

51 or more

Q9. You are the primary financial advisor to what proportion of your clients?

Almost all

Most

About half

A few

Almost none

Q10. The size of my investment returns for clients is a key factor in my success.

Strongly Agree

Moderately Agree

Neither Agree nor Disagree

Moderately Disagree

Strongly Disagree

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